BRFH

Barfresh Food Group Inc. is a beverage and food technology company providing ready-to-blend frozen beverage and food systems. The company manufactures and distributes single-serve, portion-controlled frozen beverage and smoothie products delivered in formats designed for food service operators, schools, convenience stores, and other institutional customers. Barfresh's systems combine proprietary frozen product pouches with specialized blending equipment, enabling operators to quickly prepare fresh smoothies, shakes, and blended beverages without specialized labor, extensive ingredient inventory, or complicated preparation. Barfresh's signature product is the Twist & Go single-serve smoothie system used in schools, QSRs (quick-service restaurants), convenience stores, recreational facilities, and other food service locations. The Twist & Go pouch is inserted into a dedicated blender, twisted to break internal seal mixing ingredients, then blended into fresh smoothie in seconds. This system simplifies operations, reduces waste, ensures consistent quality, and eliminates food safety concerns associated with fresh produce and dairy handling. Products include fruit smoothies, protein shakes, and other blended beverages formulated with clean-label ingredients, often targeting nutritional requirements for school meal programs or health-conscious consumers. The food service beverage market is large with operators seeking menu innovation, operational simplicity, and consistent quality. Barfresh targets operators wanting to offer smoothies and blended beverages without complexity and costs of traditional smoothie operations requiring fresh produce, dairy inventory, skilled labor, and extensive preparation. The company generates revenue from initial equipment placement (often subsidized or provided) and ongoing frozen product sales creating recurring revenue. Barfresh has secured partnerships with major food service operators and school nutrition services. The company competes with traditional smoothie shop operators, DIY smoothie programs using fresh ingredients, and other beverage systems. Success depends on expanding operator accounts, driving per-location product volume, securing distribution, demonstrating favorable economics versus alternatives, and achieving operational profitability. The company has worked toward sustainable growth and profitability while managing working capital, inventory, and customer acquisition costs in the competitive food service beverage market.