BLMN

Bloomin' Brands, Inc. is one of the largest casual dining restaurant companies in the world, operating over 1,400 restaurants across multiple brands in 48 U.S. states, Puerto Rico, Guam, and 17 countries internationally. Headquartered in Tampa, Florida, Bloomin' Brands' portfolio includes well-known casual dining concepts: Outback Steakhouse (the flagship brand), Carrabba's Italian Grill, Bonefish Grill, and Fleming's Prime Steakhouse & Wine Bar. The company serves millions of guests annually through company-owned restaurants and franchise operations, generating billions in annual revenue. Outback Steakhouse, the company's largest brand, features Australian-inspired cuisine centered on steaks, seafood, and signature dishes like the Bloomin' Onion appetizer. Carrabba's offers Italian-American cuisine with wood-fired grilled dishes and family recipes. Bonefish Grill specializes in fresh seafood with signature sauces and seasonal fish selections. Fleming's is a fine-dining steakhouse and wine bar serving prime beef and premium wines. Each brand has distinct positioning, menu, atmosphere, and target customer, allowing Bloomin' Brands to compete across multiple price points and occasions within the casual and upscale casual dining segments. The company generates revenue through restaurant sales from dine-in, takeout, and delivery channels, plus franchise royalties and fees. Like the broader casual dining sector, Bloomin' Brands faces challenges including intense competition, labor cost pressures, commodity inflation, evolving consumer preferences, and competition from fast-casual concepts and delivery platforms. The company has invested significantly in digital ordering, enhanced off-premises capabilities, loyalty programs, menu innovation, and restaurant remodels to drive traffic and improve guest experience. Bloomin' Brands' scale provides advantages in purchasing, marketing, technology investment, and franchise support. The company has grown internationally through franchise partnerships while focusing on same-restaurant sales growth and margin improvement in company-operated locations. Success depends on maintaining food quality and value perception, operational excellence, brand differentiation, adapting to consumer trends, and managing costs while competing in the mature and highly competitive casual dining market.