BLIV

BeLive Holdings is focused on livestream commerce, social commerce technology, and digital marketing services primarily serving the Chinese and Asian markets. The company operates in the rapidly growing livestream commerce ecosystem where hosts and influencers sell products directly to consumers through live video broadcasts on e-commerce platforms and social media. BeLive's business model involves providing livestream commerce services, influencer marketing, social commerce solutions, or related digital commerce technologies connecting brands, merchants, and consumers through interactive live video selling. The livestream commerce market has experienced explosive growth in China and Asia, where live video shopping has become a mainstream e-commerce channel. Livestream hosts demonstrate products, answer questions, offer limited-time deals, and create urgency and entertainment value that drives immediate purchasing decisions. The format combines entertainment, social interaction, and commerce, appealing particularly to younger consumers and enabling discovery of products through trusted hosts and influencers rather than traditional advertising. Companies operating in livestream commerce provide various services including livestream event production and management, influencer and key opinion leader (KOL) management, technology platforms connecting brands with livestreamers, analytics and performance measurement, or integrated commerce solutions. Success in this sector requires understanding social commerce dynamics, building networks of effective livestream hosts, securing brand and merchant partnerships, demonstrating sales conversion and ROI, and navigating evolving platform policies and regulations. The livestream commerce market is intensely competitive with established e-commerce giants like Alibaba and Douyin (TikTok) dominating, while numerous service providers and agencies compete for brand budgets. BeLive's success depends on differentiation, maintaining competitive pricing, delivering results for brand clients, attracting and retaining effective livestream hosts, and adapting to rapid market evolution in social commerce across Asian markets.