BLIN

Bridgeline Digital, Inc. is a digital experience platform (DXP) and digital engagement company providing web development, content management, e-commerce, marketing automation, and data analytics solutions. Headquartered in Burlington, Massachusetts, Bridgeline serves businesses and organizations seeking to create engaging digital experiences, optimize customer journeys, improve conversion rates, and leverage data-driven insights. The company's solutions span web experience management, e-commerce platforms, marketing automation, digital analytics, and web development services. Bridgeline's proprietary technology platform, iAPPS, provides web content management, e-commerce capabilities, marketing automation, and digital experience optimization tools that enable customers to manage complex websites, personalize content, execute marketing campaigns, and analyze user behavior. The company also provides web development and digital services including custom application development, website design and development, digital strategy consulting, and ongoing support and optimization. Bridgeline serves diverse industries including franchises, retail, healthcare, financial services, and manufacturing. The company operates a SaaS business model generating recurring subscription revenue from its software platform, supplemented by professional services revenue from custom development projects and consulting engagements. Bridgeline has focused on growing its subscription-based platform revenue while balancing professional services that support initial customer implementations. The company competes in a fragmented market against enterprise digital experience platforms like Adobe, Sitecore, and Salesforce, as well as numerous smaller web development agencies and marketing technology providers. Bridgeline differentiates through focus on franchise and multi-location businesses, integrated platform combining content management with e-commerce and marketing automation, and consultative services approach. Success depends on customer acquisition and retention, platform feature development, demonstrating ROI, expanding within existing customers, and achieving profitable growth while transitioning further toward higher-margin recurring platform revenue.