BAM

Brookfield Asset Management Inc. operates as a global alternative asset manager investing in real estate, infrastructure, renewable power, private equity, and credit strategies, managing approximately $850 billion in assets on behalf of institutional and retail investors worldwide. Headquartered in Toronto, Canada with principal offices in New York, London, and other major cities, Brookfield ranks among the world's largest alternative investment managers competing with Blackstone, KKR, and Apollo Global Management. The company generates revenues primarily through asset management fees charged as percentages of assets under management typically ranging from 0.75-1.5% annually, plus performance fees or carried interest earned when investment returns exceed predetermined hurdle rates, typically entitling Brookfield to 15-20% of profits above hurdles. Brookfield's investment strategies emphasize acquiring high-quality assets in sectors including office buildings, retail properties, logistics facilities, renewable energy projects, ports, toll roads, and operating businesses, often targeting distressed sellers, complex transactions, or capital-intensive situations where Brookfield's substantial permanent capital and operational expertise provide competitive advantages. The company reported exceptional long-term performance with many flagship funds generating returns exceeding 15-20% annually net of fees over multi-decade periods, attracting substantial institutional capital from pension funds, sovereign wealth funds, and endowments allocating growing portions of portfolios to alternative investments seeking higher returns than traditional stocks and bonds. Recent strategic developments include raising record capital across strategies with over $100 billion raised in recent fundraising cycles, expanding insurance operations providing additional permanent capital sources, and pursuing technology and transition economy investments targeting secular growth themes including digitalization, decarbonization, and deglobalization. Brookfield operates through complex corporate structures including publicly traded entities Brookfield Corporation (parent company), Brookfield Asset Management (asset manager), Brookfield Renewable Partners, Brookfield Infrastructure Partners, and Brookfield Business Partners, each providing different investment exposures and tax characteristics. The company faces competition from expanding alternative asset managers, market volatility affecting asset values and fundraising, and regulatory scrutiny examining fee structures, conflicts of interest, and valuation practices.