ASST

Strive operates as a consumer financial technology company providing credit-building solutions, financial literacy resources, and banking services helping underserved Americans improve credit scores and access mainstream financial products. Headquartered in Dallas, Texas, Strive offers secured credit cards backed by customer deposits enabling individuals with poor credit histories or limited credit files to establish payment records reported to major credit bureaus, gradually building creditworthiness qualifying for unsecured credit products. The company's digital platform combines secured credit products with educational content teaching budgeting fundamentals, debt management strategies, credit score optimization techniques, and long-term financial planning skills often lacking among populations underserved by traditional banking institutions. Strive generates revenue through annual credit card fees, interchange income from card transactions, interest income on deposits, and partnerships with financial institutions seeking customer acquisition channels targeting credit-constrained segments. The company targets millennials, immigrants, and consumers recovering from bankruptcies or foreclosures who struggle qualifying for traditional credit products but demonstrate income stability supporting responsible credit utilization. Strive faces competition from established secured card issuers including Capital One, Discover Financial, and fintech competitors including Chime, Credit Karma, and Self Financial offering alternative credit-building products. The company emphasizes mobile-first user experiences with automated account management, instant spending notifications, and gamification features encouraging positive financial behaviors. Recent growth initiatives include expanding product offerings beyond secured credit cards into personal loans, savings accounts, and investment products creating comprehensive financial wellness platforms serving credit-constrained consumers throughout their financial journeys.