Abercrombie & Fitch Co.
Key Metrics
Market Snapshot
About
Abercrombie & Fitch Co. is a global specialty retailer offering casual apparel, accessories, and personal care products. The company operates through two brand segments: Abercrombie (including Abercrombie & Fitch and abercrombie kids) targeting young professionals with elevated casual wear, and Hollister (including Hollister and Gilly Hicks) targeting teenagers with California-inspired fashion. The company operates stores across North America, Europe, Asia, and the Middle East, complemented by robust e-commerce and omnichannel capabilities. Abercrombie & Fitch has undergone a significant brand transformation, moving away from its controversial past marketing toward inclusive, quality-focused positioning. The company has improved store experiences, product assortments, and digital engagement, driving strong comparable sales growth. Founded in 1892 and headquartered in New Albany, Ohio, Abercrombie has evolved from an outdoor sporting goods outfitter into a global fashion retailer. The company benefits from brand revitalization, loyal customer bases, and operational improvements while navigating competitive apparel markets and changing consumer preferences.